Where stories ride louder than stats.

Bikes show up in music, film, streetwear, architecture, and everyday life—but that story rarely gets told.

The Culture page is a living archive of the riders, artists, thinkers, and tastemakers who bring cycling into the bigger conversation.
From Tyler, The Creator finding peace on a sunset cruise, to Larry June flexing his ride next to a Ferrari—this is where bikes meet vibe.

CULTURE

Built with the people who ride beside us.

From ride-outs to grassroots programs, junior team support to shop collabs—this is the pulse of IIININE.

We don’t just drop merch—we show up.

The Community page is where you’ll find our upcoming events, club sponsorships, ride reports, and the ways we’re giving back to the culture that gave to us.

COMMUNITY

Validation on paper. Power in the pack.
 
IIININE is grounded in real racing—from local crits to national titles.
This page is part trophy case, part testimony.
 
Showcasing our riders, their wins, and the work behind them. Palmarès documents the results—but more importantly, the journeys that built them.

PALMARES
 

No gatekeeping. No copy-paste.

Just new rules.

IIININE doesn’t ask for permission—we redesign the entire frame.From rethinking how highend kits are priced, to collaborating outside the cycling echo chamber, to launching unexpected drops that spark dialogue—this is where the rulebook gets shredded. Design-forward. Culture-tapped. Purpose-built.This is what disruption actually looks like.

DISRUSPTION